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UTM Builder

Build campaign tracking URLs with correctly encoded UTM parameters.

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How to use UTM Builder

  1. 1Enter the destination webpage and a required source, such as facebook or newsletter.
  2. 2Optionally add a medium, campaign, paid-search term or content variation.
  3. 3Copy the generated tracking URL and use it in the relevant advert, email or post.

Useful tips

  • •Source identifies where the visitor came from, while Medium describes the channel, such as email or social.
  • •Campaign groups related links under one promotion name. Term and Content are optional details for paid keywords or link variations.
  • •Use consistent lowercase names so analytics reports do not split similar traffic into separate labels.

Frequently asked questions

Which UTM fields are required?

The destination URL and Source are required. Medium, Campaign, Term and Content are optional.

Will existing query parameters be removed?

No. Existing parameters are preserved and the UTM parameters are added safely.

Does Wid9et shorten the generated URL?

No. It builds the complete tracking URL without using a link-shortening service.